About the Campaign
Love Your NHS was created when I collaborated with the Gate Films on an NHS themed One Minute Brief and it reached well over half a million people on Twitter and Facebook in it’s first week. We ran a public competition and asked people to send in their film ideas to show what the NHS means to them in uncertain times. The winning idea was created by @StephenHunter21 and feature an emotive concept based on traditional wedding vows.
As part of the ‘vows’ theme, we asked NHS staff and the general public to send pictures of themselves holding up a sign saying ‘I DO’ for #LoveYourNHS. We received a huge amount of pictures from people, including Michael Sheen, Chris Evans, Piers Morgan, Holly Willoughby, Luke Shaw & Jessie Ware along with mass support from the public.
Off the back of this I created a @LoveYourNHS account on Twitter & Facebook which, along with @OneMinuteBriefs created content and gave the #NHS4XmasNo1 a huge push socially by reaching millions of people without any budget. This helped the campaign reach celebrities and encourage other people to get involved. Once the race began on the 18th December, it was clear that we were in a very close battle with Justin Bieber. We were neck and neck all week but Bieber opened up a lead which we closed the next day after appearing on the Chris Evans Radio Show. After this we spent many hours at the top of the iTunes and Amazon chart which shows that we had overtaken Bieber in the race. Justin Bieber then showed his support for our campaign via Twitter which raised awareness of the NHS across the world. A fantastic gesture which won’t do him any harm as he won over a lot of people in the UK at the same time.
And… we did it. On Christmas Day the official charts were announced. We are the official Xmas Number 1 2015. Surreal.
See the video I created with TheGate Films for NHS Choir’s beautiful ‘A Bridge of You’ below.