Client: Save the Children
Cannes Lions Shortlisted 2013
Brief: Create a print ad that communicates that no child should be born to die and to get world leaders to continue their funding to make this happen.
Synopsis: Save the Children believe that wherever a child is born, whatever their circumstances, they have the potential to shine. They will not get this chance without our support.
Therefore, we use imagery of a baby scan and give it a twist by changing the description to read ‘246 week scan’. This reflects the ‘No Child Born to Die’ concept by communicating a thought-provoking message that children don’t want to be born only to die.
We feel that this advertisement will shock and engage people into taking action against unnecessary child death and persuade the world to make a change.