Client: MAGNAFI

Brief: Collaborative campaign to encourage Creative Directors to give the gift of their time and give valuable book crits to junior creatives.

Synopsis: Working with junior creatives Alex, Asa and David, we developed a campaign that featured Father Critmas as the main star. He’s the best Creative Director in the world and we filmed one of his book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website merrycritmas.com encourages people to sign up and get involved this Christmas. We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign.

See the campaign at merrycritmas.com