Merry Critmas


Brief: Collaborative campaign to encourage Creative Directors to give the gift of their time and give valuable book crits to junior creatives.

Synopsis: Working with junior creatives Alex, Asa and David, we developed a campaign that featured Father Critmas as the main star. He’s the best Creative Director in the world and we filmed one of his book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website encourages people to sign up and get involved this Christmas. We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign.

See the campaign at




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s