Client: Sofology.

Agency: MAGNAFI

Brief: Create a TV-led integrated campaign to communicate ‘feeling at home on a sofa you love’

Synopsis: Using beautiful close ups of the sofas and materials along with heroic shots of the sofas on textured black backgrounds, we created an inviting feeling that was reinforced by the provocative headlines. The visuals are accompanied by an epic music track that gives a feeling of quality and feels different to other sofa ads out there.