Client: Cybersmile Foundation
Brief: Create an animated logo intro and film to spread positive messages on #STOPCYBERBULLYINGDAY
Synopsis: Celebrities from across the world got involved to send their messages of support for the cause. We brought this together in a social film campaign across Instagram, Facebook, Youtube and Twitter. This was all launched on #STOPCYBERBULLYINGDAY as the campaign trended and the positive conversation spread across the internet. We also ran a One Minute Briefs Campaign to get the message out as far as possible.